Catherine
Our blog aimed to focus on sustainability outside of the traditional environmental angle. I think what we achieved through our posts was to see how all angles: social, economic and environmental, as well as many others, are necessary to thoroughly approach a problem. In the last few weeks, I have written about contraception, fast fashion and environmental apocalypses, the sheer diversity of the issues we have covered as a team speak to what a large issue “sustainability” is. Kimberlé Crenshaw coined the term “intersectionality” in 1989 to describe the various layers of oppression (through discrimination based on race, gender, sexuality etc.) that were interdependent and created an overlapping system of oppression. I believe we have seen throughout the blog how a similar interconnection of issues can be identified in the problem of sustainability. You cannot address only one issue at a time, or worst, imagine a sustainable future solely based on environmental protection. Overpopulation cannot be solved without female empowerment, amongst other things. Fast fashion is heavily dependent on capitalism, and environmental protection laws are limited because of it. Finally, the idea of a future point of environmental, social, economic collapse is in itself a Western colonialist idea that refuses to take into account the previous apocalypses that it itself is the cause of. This final idea has the potential to change our view of “sustainability” as a whole. Perhaps what we are witnessing is simply a breaking point that even the “imperialist, white supremacist, capitalist, patriarchal” mainstream cannot ignore, in other words, it is a “sharpening of the already present”.
VARSSHA
On the whole, I genuinely believe that we were able to succeed in our aims for this blog. We tackled, bended, prodded the barriers of sustainability, were able to peep a glance into its depths, in addition to critically analysing certain elements within society and test its capabilities for some form of a future that we had each envisioned. Despite my initial (almost outright) reluctance to tackle any topic regarding the environment, I was surprised in the tight relationship where environmental changes cannot be discussed without collaboration with social and economic factors. Through such revelations, I believe we have succeeded in our efforts to unpack what we have created – whether it be in discussion of the news media, democracy, current political systems/mechanisms and sport, we were able to bring a sustainability lens into current issues permeating our society. For me, and I suspect the writers here will agree, I was able to think about the future (despite often in a pessimistic lens as I chose to pick apart institutions too permeated within our daily life). For once, actively seek out solutions, see how we could reframe our society that starts to consider and value the future, rather than glorifying the immediate present. Although my solution often involved pulling out and apart the old, hierarchical and patriarchal power structures, which will take time, I am not alone in this thinking; the myriad of protests and outcrys over the intolerable structures and policies within the barriers within which I live and abroad are demonstrative of this. The minimum that encompasses this include protests against the obstructions to rights to freedom of speech, protests bills, rights to freely grieve, rights to farm and make a living… I repeat, the list goes on. Sustainability must be placed at the forefront of such conversations, as the future is calling, and it certainly will not wait.
CARMEN
Reflecting on my personal research and writing for this blog, I feel above all regretful of all the impacts, connections and effects that I failed to recognise and address for each issue. The interconnectivity of all aspects of sustainability, whether social, cultural, economic or environmental, seems infinite, and thus every problem we sought to understand more about throughout this blog, would only become more complex and deep with every new avenue of research. The issue within each blog post represents a real life example of a minor cycle or feedback system within a much larger framework of extended and related systems. Each writer, and each blog post has an individual perspective, and was able to focus on either economic, financial, cultural, philosophical, social, political or environmental aspects. ‘Sustainability’ encompasses all of these perspectives, because above all, it is a form of theorising, planning and fantasising for a utopian future. The largest issues lie within the strategies, policies and perspectives which dictate how the systems of today can be diverted and twisted to form the systems of the future.It is important to break down existing structures to rebuild humanity, and although the current state of affairs often seems to be worsening, this will only drive populations forward in asserting their rights in all realms of society, nature and economics. With communications and information at their most accessible throughout all time, the ability for people to plan, cooperate and have effective discourse has never been easier. By working across disciplines, crossing new borders and communicating with completely contrasting parties, the negative connecting cycles which exacerbate issues can be more effectively viewed, and replaced with collaborative bridges towards the future.
OLIVER
Throughout this blog we tried to focus our attention on the human side of sustainability. We avoided a holistic approach, instead focusing on issues not addressed in traditional sustainability discourse. Upon reflection on our first blog post ‘What we’re on about,’ I mentioned “Sustainability should be tackling real problems and not utopian goals such that you could be reading off a cereal box.” From here, I have written about the future of currencies, the rise of ESG investment strategies and the shift in sports, specifically Formula 1 conforming to social pressure from governing authorities and the public sphere. These topics are highlighted and published at an increasing rate. When researching about green tech funds, it is impossible to ignore the immense amount of new information and products, only released within a few hours of my inquiries. I believe sustainability is shifting from an optional social science or a subconscious thought to recycle, and becoming a fundamental, compulsory discipline which is no longer addressed as an obstacle, but a key determinant factor for our everyday lives. Throughout the module, each new topic has provided a different challenge, which every group addressed in a different method, highlighting its interdisciplinary nature. This can also be shown by the variation of topics considered in this blog. From sport to politics, fashion and languages, sustainability will continue to rise as a key discipline across every structure, person and business in the world. “Research in marketing has often treated sustainability as a micro-level problem to be addressed through changes in the awareness, attitudes and actions of individual actors” however there is now the widespread belief that sustainability belongs in the dominant social paradigm therefore, driving society and its existing structures (Gollnhofer and Schouten, 2017).
Bibliography
Crenshaw, Kimberle. “Mapping the margins: Intersectionality, identity politics, and violence against women of color.” Stan. L. Rev. 43 (1990): 1241.
hooks, bell. “Eating the Other” in Black Looks: Race and Representation. 1992; repr. New York: Routledge, 2015. https://0-doi-org.pugwash.lib.warwick.ac.uk/10.4324/9781315743226.
Gollnhofer and Schouten, 2017. “Complementing the Dominant Social Paradigm with Sustainability” https://journals.sagepub.com/doi/pdf/10.1177/0276146717696892











